What advertisers purchase
DeskYield sells digital ad delivery in eligible Windows taskbar space and approved desktop-card placements. You choose the campaign budget and dates and review the saved bill before payment. The minimum campaign media budget is ₹100. There is no additional advertiser platform fee or recurring subscription.
The current reference price
| Item | Amount |
|---|---|
| Media price per 1,000 eligible minutes at 320 × 40 logical pixels | ₹349.00 |
| Additional advertiser platform fee · 0% | ₹0.00 |
| User media share · 75% | ₹261.75 |
| DeskYield allocation before costs · 25% | ₹87.25 |
A VAM is one completed eligible viewing minute, not one unique person or a momentary ad load. A viewer may contribute several eligible minutes, subject to campaign allocation and frequency controls. All current niches use the same base price; selecting an interest does not add a separate niche premium.
Size and video affect the charge
The current static price per eligible minute is ₹0.349 × billable creative area ÷ 12,800. Dimensions are logical pixels, so display scaling does not by itself increase the price. Billing is bounded by the smaller actual visible creative area and designed creative area. Empty container space adds no charge. Eligible playing desktop video costs 2× the same-size static ad.
| Billable placement | Approximate cost per eligible minute |
|---|---|
| Taskbar · 160 × 40 | ₹0.175 |
| Taskbar · 250 × 40 | ₹0.273 |
| Taskbar · 320 × 40 | ₹0.349 |
| Desktop image · 400 × 300 | ₹3.272 |
| Desktop playing video · 400 × 300 | ₹6.544 |
These examples are rounded. Actual posting uses eligible dimensions and fractional accounting. Text-only cards can have a smaller billable footprint. A larger card does not guarantee more clicks or sales.
One shared budget
₹100 could cover about 366.8 eligible minutes at 250 × 40, or 30.6 static desktop minutes at 400 × 300, or a mixture. These are alternative uses of one budget, not quantities added together. Simultaneous placements of the same campaign for one viewer are counted once using the larger eligible area.
Paying and going live
Bills below ₹50,000 use one-time Razorpay checkout in INR. For ₹50,000 or more, use assisted campaign billing. This cutoff is DeskYield’s current routing policy. Verified funding and required account/content/file checks must pass before delivery. Campaign dates, audience matches, inventory and remaining funds still govern display. Payment does not guarantee immediate exposure.
The operator is currently GST-unregistered and does not collect GST on these campaign bills. Review the applicable total before payment. Processing costs do not reduce the promised 75% viewer allocation. Any future price or tax change will be disclosed for the applicable purchase.
Promotional credits and refunds
An authorized admin may approve a campaign-specific bonus funded by DeskYield. It does not change the advertiser’s paid receipt. Promotional value cannot be transferred, withdrawn or refunded as advertiser cash. Paid funding is used first. Unused bonus value may be revoked; earned viewer rewards are protected. Read the Refund policy for purchased media.
Viewer app and withdrawals
The viewer app is free. Valid paid viewing can create pending rewards; waiting, unavailable ads, advertiser previews and rejected viewing do not. The withdrawal minimum is ₹500 of mature available earnings, but withdrawals remain disabled and coming soon on the website. Timing, identity, tax, settlement and review conditions also apply. Read the terms.
International payments
International advertiser payments and foreign viewer rewards are not enabled. Any future provider, currency, fees and taxes will be explained before activation. No Dodo approval or availability is promised here.