Preview status
This public website is an informational product preview. Account registration, uploads, advertiser payments, paid ad delivery, reward accrual, withdrawals and public Windows downloads are not open. Interactive examples use sample data in your browser; they do not create an account, campaign, order or financial entitlement.
Proposed product design
A minute that means something
Buy verified eligible sponsor time, not a momentary ad request. Reference media costs ₹349 per 1,000 VAM at 320 × 40 DIP. The approved sponsor area scales both media charge and user reward. An additional 7% platform fee makes the pre-tax total ₹373.43 per 1,000 reference-size VAM; applicable taxes are separate.
Prepaid only. Settled cash only.
Start with a minimum ₹999 Net Media Credit. Funding is available to approved India-based advertisers only. A captured payment does not unlock delivery: settlement, reserve coverage and the financial safety gate must pass first. There are no postpaid campaigns, negative balances or subsidized free credits.
Safe native creative
Provide a brand, headline, short text, call to action and approved HTTPS destination. The initial asset pipeline accepts normalized PNG images. Executable HTML, JavaScript, SVG and tracking pixels cannot run in the sponsor surface. Image scanning and manual content/domain review are separate requirements.
Useful, aggregate reporting
Planned reporting separates verified minutes, spend, remaining budget, reach, frequency and country-level performance where privacy thresholds permit. The current preview is not live reporting; click and conversion integrations require their own implementation and review. Optional conversion reporting requires a separately approved privacy-safe integration. Individual users and their activity are never exposed.
Choose who your campaign is for
Select relevant interests such as developer tools, productivity or learning, then select countries allowed by the current policy. A user must have selected a matching interest and have an eligible account country. The campaign builder explains these criteria before saving. No city-level or demographic targeting is implemented.
Rules before ranking
OpenYield checks campaign and creative approval, country, selected categories, placement, dates, frequency limits and settled budget. The current fixed allocator uses neutral quality and pacing multipliers, with deterministic tie-breaking. It does not claim a learned recommendation model or a perfect match. The earlier market-clearing auction is shadow-only.
Global inventory, India funding first
An approved Indian advertiser can target countries that explicitly permit the campaign. International advertiser funding remains disabled until an approved payment rail and required policy reviews are complete.
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